1. Understand Color Psychology

Colors trigger specific emotions and associations. For instance:

• Blue is calming and professional, ideal for industries like tech and finance.
• Red signals excitement and energy, often used by brands looking to make a bold statement.
• Green implies growth, health, and sustainability, fitting for wellness and eco-friendly brands.
• Yellow conveys positivity and optimism, making it great for approachable, cheerful brands. Understanding these psychological effects allows designers to choose colors that align with a brand’s values and resonate with its audience.

2. Define Brand Personality and Values

Your brand’s colors should reflect its personality. A luxury brand might use sleek neutrals, while a playful brand might favor bright and energetic hues. Defining the brand’s core values, like “trustworthy,” “bold,” or “innovative,” helps narrow down colors that reinforce these traits and speak directly to the intended audience.

3. Analyze Competitors’ Color Palettes

Review the color palettes of competing brands within the same industry. Avoid mimicking them too closely to ensure your brand stands out, while also understanding which colors are expected and popular in the market. This approach helps in identifying opportunities to differentiate your brand through unique color choices.

4. Keep the Palette Simple and Cohesive

While a wide array of colors might seem appealing, too many hues can lead to visual clutter. Most effective brand palettes stick to a few core colors:

• Primary Colors (main shades that dominate the brand)
• Secondary Colors (used for accents and flexibility)
• Neutral Colors (like black, white, or grey, to balance out the palette) A simplified palette helps keep the brand identity clear and ensures consistency across all brand elements.

5. Choose Versatile Colors

Your colors will appear across various media, from digital screens to print materials. Make sure the colors look good on both dark and light backgrounds, and work well in grayscale or monochrome when needed. Testing for versatility ensures the palette remains consistent across all touchpoints.

6. Use Tools to Test Combinations

Color tools like Adobe Color, Coolors, and Pantone Connect can help visualize and test color combinations. These tools often allow users to check contrast and accessibility, making sure that the palette meets industry standards and is visually appealing.

7. Create a Hierarchical Color System

Divide colors into different roles to keep the palette organized. For example:

• Primary Colors are used for main brand elements, like the logo.
• Secondary Colors add depth to backgrounds and secondary visuals.
• Accent Colors bring attention to call-to-actions or special offers. This hierarchy ensures that colors are used consistently and effectively, creating a strong, recognizable brand presence.

8. Ensure Accessibility and Inclusivity

Make sure your palette is accessible to people with color vision deficiencies. This involves ensuring adequate contrast, particularly with text, so it’s readable across the palette. Tools like WebAIM and Stark can help check color contrast and accessibility, enhancing inclusivity for a wider audience.

9. Use Color to Evoke Specific Emotions

Aligning colors with the brand’s emotional goals adds depth to its visual identity. If the brand aims to be calming and reliable, lean towards blues and greens. If it aims to be vibrant and energetic, explore warm colors like red, orange, and yellow. Intentional color choices help reinforce the brand’s desired emotional impact.

10. Be Open to Evolving Your Palette

Trends and brand identities evolve over time. As your brand grows or changes, consider refreshing the color palette while keeping its essence intact. Minor updates can help modernize the brand or align it with new values without losing brand recognition.

Choosing a color palette is about more than just picking colors; it’s about crafting a visual narrative that reflects the soul of your brand and conveys its essence at first glance. The right palette doesn’t just make a brand look good; it makes it feel authentic, trustworthy, and aligned with its values. Each color choice has the potential to connect with people on a psychological and emotional level, setting the stage for a memorable brand experience.

By applying these principles—understanding color psychology, ensuring accessibility, and creating a balanced system—brands can communicate their story in a way that is both striking and meaningful. A well-thought-out color palette fosters familiarity, builds emotional connections, and helps establish a brand’s presence in a crowded market. Over time, as your brand evolves, your colors can evolve with it, maintaining a sense of continuity while staying relevant to your audience’s changing tastes and needs.

Ultimately, color is a powerful tool that, when used with intention and insight, can transform your brand’s visual identity from ordinary to iconic. The result is a brand palette that doesn’t just stand out but stands the test of time—remaining memorable, engaging, and deeply resonant across every platform and touchpoint.

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The Impact of Ergonomic Design

At the core of ergonomic design lies its power to create environments that boost employee engagement and operational efficiency. By syncing the physical workspace with human physiology, ergonomics significantly sharpens concentration and reduces fatigue, catapulting productivity to unprecedented levels. A well-crafted ergonomic office caters to both the physical comfort and the mental well-being of its users, fostering a climate ripe for creativity and focus—key ingredients in today’s competitive design industry.

Common Workplace Challenges Addressed by Ergonomics

Today’s offices brim with challenges that can stifle performance and precipitate health issues. Conditions like repetitive strain injuries (RSIs), ‘tech neck’, and tailbone pain plague professionals who log countless hours at their desks. Ergonomic solutions such as adjustable seating, well-thought-out desk layouts, and supportive office equipment tackle these problems by diminishing strain and bolstering proper body mechanics. In addressing these ubiquitous challenges, ergonomics plays a vital role in maintaining health and boosting job satisfaction across diverse sectors.

Key Components of Ergonomic Workspace Design

The foundation of effective ergonomic workspace design is its responsiveness to the user’s physical needs. Essential elements include adjustable chairs that embrace the spine’s natural curve, optimally heightened desks to deter slouching, and pressure relief seat cushions like Ortseat that evenly distribute weight, easing pressure on sensitive areas like the tailbone. Additionally, tools like monitor stands help align viewing angles to reduce neck strain, while lumbar support pillows provide essential lower back support. Ergonomics also enhances the overall workspace layout, fostering fluid movement and reducing the need for repetitive motions that often lead to musculoskeletal disorders. Each component is meticulously configured to ensure that employees can maintain a neutral, comfortable posture all day.

Integrating Ergonomics with Aesthetic and Functional Office Design

Modern office design masterfully integrates aesthetics with ergonomics, each enriching the other to craft spaces that are both productive and visually appealing. This fusion addresses both the visual and physical facets of office space, ensuring that work areas are not only efficient but also inviting. Design features like natural lighting, soothing color schemes, and acoustically optimized environments round out a comprehensive ergonomic strategy, enhancing the office’s overall visual appeal. Engaging employees in the design process allows organizations to construct spaces that mirror cultural values and cultivate a sense of community, thus amplifying both creativity and efficiency.

Final Thoughts

Integrating ergonomics into workplace design is far more than just interspersing a few adjustable chairs or desks; it’s a reimagining of how environments can boost human performance and well-being. This all-encompassing approach not only meets immediate physical needs but also fosters long-term health benefits and productivity enhancements. As the design industry evolves, the melding of ergonomic principles with aesthetic considerations will continue to be a critical focus, ensuring that workspaces are not only stylish but also promote a robust, engaging, and productive work life. By embracing these principles, businesses not only bolster their workforce but also position themselves as leaders in the visionary realm of workplace design.

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Understanding Design Innovation

Design innovation is the process of developing new ideas and solutions that are both creative and practical. It involves thinking critically about how technology can be used to solve problems and improve the lives of people worldwide. Key elements of design innovation include creativity, practicality, and the integration of advanced technologies. The goal is to create designs that are not only aesthetically pleasing but also functional and user-friendly.

The Importance of User-Centered Design

At the core of design innovation lies user-centered design, which places the needs and desires of users at the forefront of the design process. This approach ensures that the final product is intuitive, user-friendly, and aesthetically appealing. By empathizing with end-users and understanding their needs, designers can create solutions that offer an exceptional user experience. As technology permeates every aspect of our lives, designing with users in mind becomes critical for developing practical and innovative solutions.

Technological Advancements and Design Innovation

Technological advancements play a crucial role in driving design innovation. Here are some key areas where technology is making a significant impact:

• Artificial Intelligence: AI is transforming the design industry by enabling more intuitive and responsive user interactions. From virtual assistants to self-driving cars, AI-driven technologies are revolutionizing how we live and work.
• Virtual and Augmented Reality: VR and AR are changing the way we experience and interact with information and entertainment. These technologies offer immersive experiences that enhance user engagement and provide new ways to visualize and interact with designs.
• Internet of Things: IoT connects devices and systems, creating a network of smart, communicative objects. This connectivity allows for more efficient and user-friendly designs, from smart homes to industrial automation.
• Robotics: Innovations in robotics are driving significant advancements across various industries. From autonomous vehicles to robotic surgery, design innovation in robotics focuses on creating intuitive, efficient, and safe technologies.

These technological advancements are not only pushing the boundaries of what is possible in design but also creating new opportunities for businesses to innovate and stay competitive.

Sustainability in Design Innovation

With growing concerns about climate change and environmental degradation, sustainability has become a critical component of design innovation. Designers are increasingly prioritizing the development of technologies and products that are environmentally friendly and sustainable throughout their entire lifecycle, from design to disposal.

Examples of sustainable design innovation include electric cars, solar panels, and wind turbines, which are transforming how we generate and consume energy. By incorporating sustainability into the design process, designers can create solutions that not only meet user needs but also contribute positively to the environment. This approach ensures that products are technologically viable, environmentally feasible, and serve their intended purpose without compromising the planet’s health.

Accessibility and Inclusive Design

Accessibility is a vital aspect of design innovation, ensuring that technologies and products are usable by everyone, regardless of their physical abilities or disabilities. Design innovation drives the development of accessible technologies, making it easier for people with disabilities to interact with and benefit from new tools and resources.

Innovations such as text-to-speech technology, screen readers, and other assistive devices are transforming how people with disabilities access information and participate in society. By focusing on accessibility, designers can create more inclusive products that have a broader impact on society, ensuring that everyone can benefit from technological advancements.

Market Opportunities and Business Growth

Design innovation opens up new market opportunities and drives business growth by creating products that stand out in the competitive market. Innovative designs attract customers looking for unique and advanced solutions, increasing market demand and driving revenue growth.

Companies that integrate design thinking into their corporate strategy significantly outperform their competitors. According to the Design Value Index, companies embracing design innovation outpace their peers by as much as 228 percent. This competitive advantage highlights the importance of fostering a culture of innovation within businesses to achieve sustained growth and success.

The Future of Design Innovation

As technology continues to evolve, the role of design innovation in shaping the future becomes even more significant. Emerging trends such as artificial intelligence, virtual and augmented reality, the Internet of Things, and robotics will continue to drive innovation in the design industry.

The future of design innovation will also see an increased focus on sustainability, accessibility, and user-centered design. By adopting a collaborative and interdisciplinary approach, designers and innovators can develop solutions that address complex societal challenges and create meaningful, lasting impacts.

Design innovation is not just about creating new products and technologies; it’s about developing solutions that are socially responsible, sustainable, and accessible to all. As designers continue to push the boundaries of what is possible, we can expect to see transformative technologies that improve how we live, work, and interact with the world around us.

Final Thoughts

Design innovation is a powerful driver of progress in the design industry. By integrating advanced technologies, emphasizing sustainability, and focusing on user-centered and accessible designs, innovators create solutions that address current and future challenges. Beyond new products, design innovation fosters socially responsible and environmentally friendly solutions that enhance human experiences.

As the industry evolves, a collaborative approach will be crucial for tackling complex issues and seizing growth opportunities. Prioritizing innovation ensures that designers and businesses remain at the cutting edge, shaping a better, more sustainable, and inclusive future.

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Thankfully, anyone can create a website today thanks to the state of web design. This is a result of the countless web design tools that are available, such as Solarsystems reviews. However, each of these has unique demands in terms of knowledge and skill sets.

Determining the best web design tools to use might be challenging given this premise. In this article, we’ll go over what to look for in web design tools and the top ones to use in 2023.

What Qualities Should Web Designer Tools Have?

It might be challenging to decide which web design tool best suits your needs given the variety on the market. In order to increase your productivity and time-effectiveness, what specifically should you be looking for?

Templates

The first is the accessibility of ready-to-use templates, which do not require highly developed web design abilities. It will be simpler to start with and give you an idea of how your website will look in the end if the tool you choose provides sufficient templates.

Customization

Customization is another feature you should search for. With the help of this function, your design team can modify the website’s layout to better suit your requirements. Customization makes sure that your website doesn’t appear exactly like those of your rivals. It is simpler to work on your brand identification and visual identity when customisation features are available.

Integrations

A web designer tool with system integration would be ideal in addition to this. It will be simpler to import fresh content while maintaining the efficiency of your site if the tool you choose is compatible with your current content management system.

Options

Additionally, keep an eye out for web design tools that provide a wide range of typeface and graphic alternatives. This is due to the fact that typography is your best option for giving your website a unique visual character. It gets somewhat simpler for you to show your style and perhaps stand out when there are several possibilities available.

Interface

Last but not least, you need a web design tool with an easy-to-use interface. The latter allows you to focus completely on the website design rather than spending numerous hours finding out how the tool functions, saving you a lot of hassles and potential problems.

The Top 10 Web Design Resources to Use in 2023 to Boost Your Creativity

Previously, web designers had to manually develop and organize the HTML, CSS, and javascript code for their websites. Thankfully, this is no longer true. You ought to have no trouble making your ideas come to life with the greatest web design tools. Here is a list of the most well-liked web design tools and resources that you’ll find useful moving forward.

1.ClickUp

ClickUp is the web designer tool for you if you’re looking for an all-in-one design management platform that streamlines your design process, facilitates the sharing of feedback, and makes the most of your team’s resources.

You may use the platform to access all of your design projects, monitor and enhance the effectiveness of your design team, accelerate the design process, and integrate all of your preferred design tools.

To keep design teams in sync, ClickUp combines its powerful project management features with the best project collaboration tools.

2. Figma

Figma is a single design platform that unites all participants in the process so that the team as a whole can produce items more quickly. Prototyping and design systems work very well with its web design software.

You can use the linked Figma tool FIGJAM once you’ve registered. The latter serves as a platform for online whiteboarding where design teams may coordinate and visualize design processes.

Looking back, Figma seems to have been designed with the web’s future in mind.

3.WordPress

WordPress powers about half of the internet, earning it a solid reputation as the preferred site design platform. Users can choose between WordPress.org and WordPress.com, which are both built using the same basic web design software and only differ in a few important ways.

With the former, your website would be hosted by a hosting company because it is a self-hosted platform. WordPress.com, on the other hand, is hosted by Automattic.

WordPress comes out as the greatest free blog design tool for novices in retrospect.

4. Adobe

Adobe has established itself as a popular option for graphic and web designers while being a newcomer to the world of web design tools. The prototyping tool and this web design mockup enable designers to brainstorm and work together on various projects.

Its popularity among designers has resulted in a wealth of online tutorials and tools, especially for Adobe Photoshop, that will get you up and running with everything you need to know. It is simple to create stunning webpages for any browser or device thanks to its responsive web designs.

5. Wix

Wix is a website development platform that enables you to create, manage, and expand your online presence in accordance with your requirements. Wix Editor, Wix Artificial Design Intelligence (ADI), and Velo by Wix are the three options available to web developers for creating websites.

With Wix Editor, you get a simple drag-and-drop website builder with a wide range of customisable templates that are ideal for newcomers to web design.

However, ADI is a stand-alone website builder that aids in creating a whole website when customers enter their user preferences. However, this website builder is essential for WYSIWYG and drag-and-drop functions.

Users now have access to an open-source platform with Velo by Wix so they can build powerful online applications. This platform is perfect for freelance web designers that want to design a unique user interface for their websites.

Wix is the platform for you if you need a user-friendly website builder with a variety of cost-effective pricing options. Over 500 pre-designed, editable templates are available to you.

6. Marvel

Marvel is the solution for you if you’re searching for a design tool that allows for quick prototyping, testing, and market delivery. Wireframing, design, and prototyping can all be done quickly with the tool’s straightforward design and prototyping capability. Design teams can quickly create design specifications and link integrations that power their design workflow.

Marvel is a great starting option for beginners because there is no learning curve and no web design program necessary. Users can access a library of templates and other resources that take the difficulty out of the design process.

Without writing a single line of code, Marvel makes it substantially simpler to convert design mockups into interactive, online prototypes.

7.Trello

Trello is the right tool for you if you need a collaborative tool for your web design. With drag-and-drop functions to move tasks around, the platform makes it relatively easy and manageable to draft emails and spreadsheets and bring together the entire team.

This Kanban-style project management software enables design team leaders to monitor the progress of each member of the design team. Even in a distributed work environment, the digital collaboration tool can help you maintain productivity and foster collaboration.

Trello can be used for web design, but it is best suited for task management.

8.Webflow

Webflow is a new and popular web-building platform that includes an online visual editor platform for designing, building, and launching websites. For the ultimate web design process, you can use the visual canvas to control CSS3, HTML5, and JavaScript, as well as translate semantic code into customized sites.

It also allows you to gain control by using unstyled HTML elements. Furthermore, users can use pre-built components to create complex elements such as background videos and elements, among others.

9. Canva

Canva provides web designers with an unrivaled selection of graphic categories and thousands of professionally designed templates that should get even the most inexperienced designer started. The user can create, customize, and share their designs with just a few clicks.

This cloud-based online platform can be accessed from any location using any device with an internet connection. Canva is available as a web browser extension or as a downloadable app for Mac, PC, Chromebook, iOS, and Android.

Canva is the web design tool to use if you need to quickly edit images and videos or create a one-page website. If you want to increase audience engagement on your site, you can use Canva Insights, which provides basic analytics.

10.Designmodo

Designmodo is a web design software solution that allows users to create websites and newsletters. This tool is best suited for users who want to create static web pages, drag-and-drop websites, or email templates.

Designmodo provides two website builders to web designers: Slides and Startup. Builders can use these two to create two custom websites and launch them through a host. This web design software employs a drag-and-drop feature that is both simple and customizable. The design tool makes the entire process much easier.

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The new style began to stand out from what it had been before with the following features:

• Original color and light combinations
• Creation of objects in different stylistic directions
• Mixing styles in the development of a single product
• Using exotic directions in the work, which were previously not used in design at all
• Working with unusual images
• Use of unusual materials
• High-quality creation of the composition as a whole
• Using manual work to a greater extent in the creation of new objects

Based on the foregoing, you would think that art design can come to taste a very small circle of individuals, which includes aesthetes and refined representatives of secular society. But that’s not the case at all. People have embraced this new approach to design and loved it. Almost everyone found objects created by human hands, combining subtle intonations and strong feelings, attractive. People, faced with the works of designers who applied such direction in their activity, dealt with art as such, and therefore experienced genuine emotions. And people like that.

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Depending on the object of design, clothing design can be divided into such areas as:

costume design;
shoes;
hats;
knitwear;
accessories, etc.

Today, clothes are most often produced for the mass consumer, and in this case the clothing designer prepares industrial collections. Along with this direction, the so-called “prêt-à-porter” (translated from the French as “ready to wear”) is also developing. This is ready-to-wear high quality clothes, which were invented and created in the workshops of famous fashion designers.

There are also unique collections, called “couture”: Fashion designers create designs for the elite, for those who can afford to dress in the most fashionable, stylish and high-quality ensembles, created on the basis of designs by ingenious creators.

Interestingly, the fashion industry has its own special laws, different from those of other areas of industry. For example, in the field of design it is not accepted to discuss urgent issues at conferences or convene large-scale meetings. Everything happens quite in camera, as they say, “for their own people”. We can say that in some ways the analogue of professional conferences are weeks of high fashion, fashion salons, as well as fairs. However, at such events, fashion designers rather pursue completely different goals, namely to show their creations to an appreciative audience, to find manufacturers ready to undertake the realization of creative ideas, and to advertise new collections.

A clothes designer is in fact the same as an inventor. He sees the unusual in the familiar, has the ability to make this unusual accessible to the eyes of others, to decorate our everyday life. To create a new collection, the designer invents new forms, elements, accessories, and then tries to adapt the models to everyday life, so we can not only admire them on the catwalk, but also buy them for ourselves and wear them with pleasure, feeling attractive and unique in new clothes.

Despite the outward smartness and festiveness, the profession of a fashion designer is largely routine. For example, an integral part of the duties of a specialist in clothing design is to study the needs of potential customers, market demand. After developing the concept, the idea of the future product should make a sketch – actually, the project. It happens that in the sketch has to make many changes before it becomes perfect.

Fashion designer is a very creative profession. The person who chose it for himself must be distinguished by creativity and the ability to look at things from an unusual, unconventional side. Of course, you cannot succeed without such qualities as diligence and assiduity. The more a person has patience and creativity, communication skills and the ability to see the unusual in the ordinary – the higher his chances of becoming successful in this field.

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Graphic design is the creation of visual content that communicates information to an audience. Designers help put ideas into visual form. Through text and graphics, they inform the audience and draw attention to the product.

The goal of graphic design is to create visually appealing products that communicate a certain idea. We see examples of graphic designers’ work literally everywhere – billboards, magazine covers, cereal boxes and the interfaces of popular websites.

Graphic design is also a way for businesses and customers to communicate. It is used to promote and sell products or develop a corporate identity. Therefore, the designer’s creative process is limited by business goals.

The concept of “graphic design” includes several elements. It is what the designer works with, with the help of which he delivers information or emotion:

color,
typography,
line,
shape,
size,
space,
texture,
hierarchy.

A good graphic designer knows how each design element works. Overly flashy details will make it hard to read the main information. In a mush of elements, the buyer won’t notice the price offer, and poorly chosen backgrounds will spoil the effect of useful text.

For example, when working with space, designers add “air” and lightness to the layout with negative space, or white space. This is the part of the layout that is left empty, the unfilled space between graphic elements.

Graphic design is not just “to make it pretty.” It always solves a business problem, tells a story to customers, and communicates ideas.

How graphic design differs from web design
It can be difficult for a beginner to understand how graphic design differs from web design. You need both to create visual solutions for your clients.

Graphic design is the process of creating graphics for physical and digital products. Web design is one of the subspecialties of graphic design. It includes visuals for websites and interfaces. The difference is the result of the work. For a graphic designer, it can be promotional materials, printing, website layouts, banners, covers and posters.

A web designer’s work results in websites and mobile apps interfaces.

Graphic designers also work with digital products, but they don’t touch site architecture or develop prototypes.

Web designers, on the other hand, do all of this. Their focus is not only on the visual component, but also on the interaction between the user and the interface. Their task is to make the site aesthetic, comfortable and responsive to the needs of users and businesses.

Types of graphic design
Graphic design is all around us, and there are a number of specializations within this professional field. Each type of design requires a specialist with certain skills. Let us briefly talk about them and give examples of graphic design for each specialization.

Advertising Graphics
This type of design is used in sales and promotion of goods or services. For example, in print advertising (posters, billboards, flyers), catalogs, packaging and advertising in social networks.

Graphic designers create visuals for marketing strategies and advertising campaigns. Because they create layouts for a specific target audience, specialists in this field need at least a basic knowledge of how to sell a product and interest consumers.

An important marketing tool is product packaging. Graphic designers in this field develop packaging concepts, layouts and print-ready files. Packaging design requires an artist to understand the printing process, as well as knowledge of the fundamentals of industrial design.

Brand Identity
Designers express brand identity through colors, corporate identity, and logo. They develop typography, color palettes and image libraries that subsequently shape the image and perception of the brand.

Typography
Typography includes the layout of text, classification of fonts and working with text elements on the layout. A product with poorly designed text will look unsuccessful, even if effective visual solutions are applied.

In web design, typography is very important. Understanding its subtleties helps make the text more lively and reflect certain ideas through it. Knowledge in the field of typography allows the designer to diversify the design of layouts and delivery of content, as well as to create copyright variants of corporate identity.

Infographics
Infographics is a type of content where text, pictures, diagrams and other graphic elements are combined in one layout. When done well, infographics can convey complex information to an audience in an accessible form.

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The task of design as a process is to satisfy the interests of the end user and the producer, while taking into account the available means of production.

In industrial design, it is more difficult and more important to strike a balance. If in architecture, for example, you can afford non-standard solutions, to create unique projects for each building, in industrial design you must always keep in mind the need for mass production.

You also need to understand the cost in advance – the freedom to choose forms and materials is determined primarily by the category in which the product stands, how much it can cost to the consumer, and how much it will cost to produce.

How the devices are created
There is a more or less standard product launch cycle. Depending on the complexity of the device and the minimum planned quantity, it can vary – if less than a thousand units will be produced, some steps can be skipped, and if scaling more than 100 thousand will require a full cycle.

A unique design language serves to make the brand stand out in the market, to give it a “face.” If you are “another brand” that produces “another device” that is no different, it will be very difficult for you to prove your usefulness and superiority over your competitors.

If you use a certain angle, all other devices must replicate its shape, if some material or texture is used, they must be traceable everywhere.

In the DFM [designed for manufacturing] stage, a detailed 3D model is created that takes into account the available manufacturing methods. What makes industrial design different is that it’s limited by the tooling. If a part is drawn, the designer has to know exactly where, what it will be made of, and how it will be produced. When the era of mass 3D printing arrives, there will be more freedom, but for now it is necessary to understand where there will be CNC turning, where there will be casting, and where there will be stamping.

Designed devices are worked out to the finest detail inside and out
Before you move on to mass production, you must go through several stages of prototyping, “lick” the project to perfection, and only then plan the assembly lines, organize the supply of materials and so on. But here, all the details require a separate article.

Who rules the production – marketing specialists or engineers?
The initiative is distributed differently everywhere, each company has its own culture. Somewhere designers rule, somewhere marketers and product specialists, somewhere engineers.

In most Asian companies, marketing is still in charge – this is the inertia of the market.

For example, modern phones with a thin frame aesthetically look beautiful, they kind of bring us closer to the future in terms of perception of the device. But in terms of mechanical design and usability, it’s a living hell. It’s a wearable device that gets dropped a lot – but it takes a whole secondary industry of cases and accessories to make it usable for its intended purpose.

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