Upcoming Webinars

AFCI members receive complimentary access to each webinar. Log in to ensure free registration.

Webinar: How to Prepare/Organize Your Store to Reopen
When: June 10, 1:00 PM Central Time (US and Canada)
Audience: Retailers
Category: Business Insights

Speakers: Rich Kizer and Georganne Bender, Kizer and Bender Speaking! LLC 
Rich Kizer and Georganne Bender are consumer anthropologists, speakers, authors, and consultants who have helped businesses internationally in the retail, restaurant, healthcare, hospitality, collegiate, travel, craft hobby, tanning, beauty, funeral, tech, auto, sales and service industries since 1990. Learn more.

We are in the midst of what Rich Kizer and Georganne Bender call the "Now Normal," where it's far from business as usual as retailers follow new stringent health and safety guidelines. During this webinar, Kizer and Bender will share the latest news in retail, including frequent sanitation policies, “no-touch" rules, the state of return policies, and in spite of it all, newly created product opportunities that customers are loving.

You’ll learn why reopening your store after the COVID-19 shutdown is similar to your first grand opening, but with a lot more rules. You'll walk away with what it takes to serve your customers safely in new and different ways.

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Webinar Recordings

All live webinars are recorded can be accessed in the online store. Make sure to log in, as AFCI members receive complimentary access. Select each webinar below for a brief description and to watch now.

Quality Over Quantity: Secrets to a Profitable Instagram Account with Fewer than 10,000 Followers

Audience: Digital Content Creators
Category: Social Savvy
Speaker: Tyler McCall

All you need for your business or brand to be successful on Instagram is a K behind your follower count, right? Not anymore! If you spend all of your time and energy obsessing over your follower count, you'll miss out on the opportunity to connect with the followers you have right now.

During this webinar, you'll learn how to create high-quality content, leverage Instagram stories, and generate more direct messages to turn your Instagram account into a reliable and predictable sales machine — whether you have 100, 1,000, or 100,000 followers.


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The Savvy Creativepreneur: Next Level Strategies for Owning Your Brand Assets + Protecting Your Biz To Make Your Profits Pop

Speaker: Davon D. E. Hatchett, Esq., Attorney & Creative Counselor at Law

Now’s the time to look across your business and ensure your ideas are protected and leveraged effectively to sustain and grow. This webinar will give you, the creativepreneur, legal and business strategies, tools, and tips for effectively building a bankable brand and transforming your ideas and intellectual property into expanded revenue streams.


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AFCI Town Hall

Audience:All Audiences

Join Peter Finn, Executive Director of AFCI, and Jason Baum, Director of Membership and Operations for AFCI, for an AFCI Town Hall. During this virtual interactive meeting, you will have the opportunity to learn what AFCI is doing to extend value to you during this unprecedented time, participate in a Q&A, and connect with peers in breakout-style discussions on current issues you are facing and how AFCI can continue to support our members during this time.


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The Impact of COVID-19 on the Creative Industries

Audience:All Audiences
Category: Business Insights

Seth Apter, Instructor and Designer
Stan Clifford, President, DecoArt, Inc.
Heidi Crowl, Owner, Simon Says Stamp!
Carolina Moore, Owner, C. Moore Media, Inc.

Jim Scatena, AFCI Board of Directors

We are experiencing an unprecedented shift in how we do business. In this industry panel made up of executives and thought leaders in the creative industries, hear how individuals across AFCI’s member segments are coping with and adapting to our current environment. The panelists will share ideas on how to connect with customers when you are physically unable, the importance of eCommerce now and in the future, what we can learn from past recessions, and more.


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Amplifying Useful and Relevant Content To Thrive During Challenging Times

Category: Business Insights
Speaker: Traci Reuter, Founder/CEO of Divine Social

Learn how to share useful and relevant content with your customers and potential customers.Connecting with your audience in a new and creative way is important for any business during normal times. During challenging times, it becomes crucial. The creative industries are ideal for utilizing digital and social media platforms, and with the majority of your customers now staying home, there are more individuals on social media more than ever before. It’s time to create a proactive plan to help your business be a value to the community and position yourself to come out of these times stronger than when you went in.


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Store Design & Visual Merchandising: What You Need to Know to Set Your Sales Floor to Sell! ft. Kizer & Bender Speaking!

Audience: Retailers
Category: Creative Innovation
Speakers: Georganne Bender & Rich Kizer

One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration. Another is to create eye-appealing displays that pull customers’ in and convince them to buy. Join professional store planners Georganne Bender Rich Kizer and learn what it takes to set your sales floor to sell. You’ll learn how to choose the best layout; how to create interactive displays; visual merchandising techniques that move product; where to place and merchandise your cashwrap; how to properly sign displays; how to utilize speed bump displays, power walls, merchandise outposts and cross-merchandising; how to encourage impulse purchases; and more to increase sales.


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How to Collaborate with Brands

Audience: Digital Content Creators
Category: Business Insights

Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar you’ll hear from three influencers who’ve built brand collaborations into their craft businesses. Combined they’ve worked with Cricut, Art Gallery Fabrics, Aurifil, Brother, West Elm, Method and many more.

In this panel discussion you’ll learn how to:

Reach out to brands you love to start the conversation
Understand what your worth including when it makes sense to work for free product and when you should get paid for your efforts
Stay true to your authentic voice while doing a sponsored post or video
Communicate clearly throughout the process so that expectations are clear on both sides
Deliver outcomes brands want so you can pitch again

This webinar was presented by Craft Industry Alliance and the Association for Creative Industries.


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Pulling the First Lever - Lead Generation and Getting In the Door

Audience: Manufacturers and Suppliers
Category: Business Insights
Speaker: Joe Rotella, Founder/Chief Marketing Officer (CMO) at Create N Craft, LLC/ Delphia Consulting

Founder/Chief Marketing Officer (CMO) at Create N Craft, LLC/ Delphia Consulting, Joe Rotella, walks you, the manufacturer, through how to control and grow your business! Stemming from the article "5 Levers to Control and Grow Your Business," Joe will teach commerce principles and how they apply to the creative industry. Specifically, Joe will go through the ins and outs of the first lever: Lead Generation. Whether you are a manufacturer with a large employee size, or a one-person shop with a fixed number of color palettes, you have challenges when it comes to lead generation. This webinar will provide an effective model for understanding how a buyer wants to buy and puts your businesses along that path.

Joe breaks down this webinar into three parts:

Defining the lead generation "lever" and it's importance to your business
Walking through about the obstacles that companies face when trying to gain new leads
Discussing some solutions to jump start your lead initiative efforts or to help make sure their lead pipeline doesn’t run dry

Founder/Chief Marketing Officer (CMO) at Create N Craft, LLC/Delphia Consulting, Joe Rotella, walks you, the manufacturer, through how to control and grow your business.


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