Upcoming Webinars

AFCI members receive complimentary access to each webinar. Log in to ensure free registration.

WebinarThe Savvy Creativepreneur: Next Level Strategies for Owning Your Brand Assets + Protecting Your Biz To Make Your Profits Pop
When: April 14, 12:00 PM Central Time (US and Canada)
Audience: Independent Retailers, Designers, Digital Content Creators, and Professional Makers/DIYers
Category: Business Insights

Speaker: Davon D. E. Hatchett, Esq, Attorney & Counselor at Law
Davon D. E. Hatchett is the founding & principal attorney of Creative Counselor at Law, an innovative boutique business, trademarks & branding law firm focused on helping creative entrepreneurs launch, build, and protect their business visions so they become the successful creativepreneurs they're meant to be. Learn more.

Creators are gonna create...but do they also know about *creating* effective strategies for protecting--and leveraging--their brand and business? This webinar will give you, the creativepreneur, legal and business strategies, tools, and tips for effectively building a bankable brand + transforming your ideas and intellectual property into expanded revenue streams.

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Webinar: Quality Over Quantity: Secrets to a Profitable Instagram Account with Fewer than 10,000 Followers
When: May 14, 12:00 PM Central Time (US and Canada)
Audience: Digital Content Creators
Category: Social Savvy

Speaker: Tyler McCall, Instagram Marketer
Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. Learn more.

All you need for your business or brand to be successful on Instagram is a K behind your follower count, right? Not anymore! Actually, if you spend all of your time and energy obsessing over your follower count, you'll miss out on the opportunity to connect with the followers you have right now. During this session, you'll learn how to create high-quality content, leverage Instagram Stories, and generate more direct messages to turn your Instagram account into a reliable and predictable sales machine - whether you have 100, 1,000, or 100,000 followers.

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Webinar Recordings

All live webinars are recorded can be accessed in the online store. Make sure to log in, as AFCI members receive complimentary access. Select each webinar below for a brief description and to watch now.

How to Collaborate with Brands

Audience: Digital Content Creators
Category: Business Insights

Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar you’ll hear from three influencers who’ve built brand collaborations into their craft businesses. Combined they’ve worked with Cricut, Art Gallery Fabrics, Aurifil, Brother, West Elm, Method and many more.

In this panel discussion you’ll learn how to:

Reach out to brands you love to start the conversation
Understand what your worth including when it makes sense to work for free product and when you should get paid for your efforts
Stay true to your authentic voice while doing a sponsored post or video
Communicate clearly throughout the process so that expectations are clear on both sides
Deliver outcomes brands want so you can pitch again

This webinar was presented by Craft Industry Alliance and the Association for Creative Industries.

 

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Pulling the First Lever - Lead Generation and Getting In the Door

Audience: Manufacturers and Suppliers
Category: Business Insights

Founder/Chief Marketing Officer (CMO) at Create N Craft, LLC/ Delphia Consulting, Joe Rotella, walks you, the manufacturer, through how to control and grow your business! Stemming from the article "5 Levers to Control and Grow Your Business," Joe will teach commerce principles and how they apply to the creative industry. Specifically, Joe will go through the ins and outs of the first lever: Lead Generation. Whether you are a manufacturer with a large employee size, or a one-person shop with a fixed number of color palettes, you have challenges when it comes to lead generation. This webinar will provide an effective model for understanding how a buyer wants to buy and puts your businesses along that path.

Joe breaks down this webinar into three parts:

Defining the lead generation "lever" and it's importance to your business
Walking through about the obstacles that companies face when trying to gain new leads
Discussing some solutions to jump start your lead initiative efforts or to help make sure their lead pipeline doesn’t run dry

Founder/Chief Marketing Officer (CMO) at Create N Craft, LLC/Delphia Consulting, Joe Rotella, walks you, the manufacturer, through how to control and grow your business.

 

Watch Now

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