Webinar: How to Collaborate with Brands
When: January 23, 12:00 PM Central Time (US and Canada)
Audience: Digital Content Providers, Designers, Professional Makers & DIYers, AFCI and Craft Industry Alliance Members Only
Presenters: Mathew Boudreaux of Mister Domestic, Amy Tan of Amy Tangerine, and Rachel Mae Smith of The Crafted Life
Collaborating with your favorite brands can be a win-win. You get to work with products you love and the brand gets authentic access to your audience. But how do you get started? In this webinar you’ll hear from three influencers who’ve built brand collaborations into their craft businesses. Combined they’ve worked with Cricut, Art Gallery Fabrics, Aurifil, Brother, West Elm, Method and many more.
In this panel discussion you’ll learn how to:
• Reach out to brands you love to start the conversation
• Understand what you’re worth including when it makes sense to work for free product and when you should get paid for your efforts
• Stay true to your authentic voice while doing a sponsored post or video
• Communicate clearly throughout the process so that expectations are clear on both sides
• Deliver outcomes brands want so you can pitch again
Don’t miss this opportunity to ask your questions live!
This webinar is presented by Craft Industry Alliance and the Association for Creative Industries.
*This webinar is for AFCI and Craft Industry Alliance Members Only*
Login to access all of your member benefits.
Mathew Boudreaux of Mister Domestic learned to sew as a kid, but never really got into it until he had his daughter Helena, who is now four and a half. He thought it would be a great way to connect with her if he could make her cool clothes. With a new motivation to up his attention-to-detail, the quality and coolness far exceeded even his own expectations. Once he started posted his projects on social media, the quilting world quickly took notice of his fearless use of color and print, incomprehensibly fast output, carefree enthusiasm and humor, and ability to seek out, acquire and share new skills. Making projects from fabric weaving to English Paper Piecing to apparel to the 3-dimensional, you can find his fabric party on Instagram, Facebook and YouTube. As a fabric designer, get ready to bring this party into overdrive as he translates his chic, edgy, and whimsical style into an in person experience for everyone to enjoy.
Rachel Mae Smith is a lifestyle writer, photographer, and author of the popular blog The Crafted Life and book Hello Color. Her work centers on making fun and colorful projects using accessible items and techniques to help readers create items that convey personal style without stress. She has been featured in Martha Stewart Living, Better Homes & Gardens, and Real Simple among others. When she’s not brushing glitter out of her hair, you can find her exploring and color hunting in NYC.
Small business owner, proud mama, and hand lettering enthusiast, Amy Tan is the founder of Amy Tangerine, a brand fully committed to providing creatives with the tools and space to see the bright, shiny side of life. In her day-to-day, Amy makes sweet online content as well as top-end products designed to promote a colorful, positive message. Amy released her book, Craft A Life You Love in 2018, and recently launched a podcast of the same name. She also teaches workshops all over the world, films YouTube videos, and consults with awesome brands including American Crafts, Avery, Amazon and more, all with the intention of building a sense of fun, positive energy and putting valuable resources out in the world for everyone to use. She loves any excuse to celebrate and spread happiness. You can meet Amy at the intersection of creativity, passion, and purpose.