On land that once hosted the most innovative artists in rock music, creatives and crafters will gather at the Bethel Woods Center for the Arts on September 29-30 for the inaugural In the MKNG™ festival. The legendary Hudson Valley site hosted the 1969 Woodstock Music and Art Fair. Organizers do not expect “half a million strong” to attend but are hopeful that the creative spirit of this new arts festival will leave a lasting impression on attendees and vendors.

The Association for Creative Industries (AFCI), the premier trade association for the global creative arts, is spearheading the In the MKNG festival, which will showcase DIY, creativity, imagination and inspiration. More than 150 vendors and 10,000 attendees will celebrate crafting, creativity, and collaboration over two days. Hands-on demonstrations, interactive exhibits, workshops, celebrity creators, food trucks, and live music will be just some of what can be experienced at In the MKNG.

“In the MKNG was born out of a desire to inspire creativity on a new level across people of all ages and backgrounds,” said Mark Hill, President & Chief Executive Officer, AFCI. “Our research shows that participation in crafting is growing and is not exclusive to a specific gender or age. This festival will bring out the maker in all of us, encourage business for our members who provide products and services for creative consumers, and provide attendees with magical experiences that are vital to their creative expression.”

The AFCI team is currently accepting applications for vendors. Arts-related product suppliers, charities, pet organizations, and craft food and beverage producers are encouraged to apply at www.inthemkng.com or by contacting sales@inthemkng.com. The organization is also actively attracting sponsors and an application for varying contribution levels can also be found on the event website.

Selecting Bethel Woods for the inaugural edition of the festival was an easy choice for organizers. Centrally located in the Hudson Valley, the Bethel Woods Center for the Arts is 90 miles from both the New York and Albany metro areas and just three hours from Philadelphia.

“Bethel Woods Center for the Arts’ mission to inspire, educate, and empower individuals through the arts and humanities aligns with our motivation to help individuals embrace the universal creative process. Its history and close proximity to New York City’s prominent art community make Bethel Woods the perfect location for the inaugural In the MKNG creative festival,” said Andria Gibbon, CEM, Vice President of Events & Education, AFCI.

Darlene Fedun, Chief Executive Officer, Bethel Woods Center for the Arts, adds, “In the MKNG is a wonderful and unique addition to Bethel Woods’ festival season. Sullivan County has an incredible community of artisans and crafters who will enjoy the experience. It will also introduce new guests from across the region to our county and Bethel Woods. We are excited to host the event and anticipate great success.”

Tickets to attend will go on sale on June 1, 2018. For more general information, visit www.inthemkng.com or email info@inthemkng.com. For media inquiries, email press@inthemkng.com.


In the MKNG™ is a Hudson Valley festival inspiring and celebrating creativity across demographics and generations. Stemming from the phrase “in the making,” the festival highlights the creative process as one that is constantly in development. The event is organized by the Association For Creative Industries and includes live demonstrations, interactive activities, charity involvement, regional food, live music, and a lot of fun. The event is September 29-30 at the Bethel Woods Center for the Arts in Bethel, NY, in the Hudson Valley. For more information about participating, visit www.inthemkng.com.


Bethel Woods Center for the Arts inspires, educates, and empowers individuals through the arts and humanities by presenting a diverse selection of culturally-rich performances, popular artists, and community and educational programming. Located 90 miles from New York City at the site of the 1969 Woodstock festival in Bethel, NY, the lush 800-acre Hudson Valley campus includes a Pavilion Stage amphitheater with seating for 15,000, an intimate 440-seat indoor Event Gallery, the award-winning Museum at Bethel Woods, and a Conservatory for arts education programming. Through the in-depth study and exhibition of the social, political, and cultural events of the 1960s, as well as the preservation of the historic site of the Woodstock Music and Art Fair, Bethel Woods educates individuals about the issues and lessons of the decade while inspiring a new generation to contribute positively to the world around them. The not-for-profit organization relies on the generous support of individuals, corporations, and foundations to develop and sustain programs that improve the quality of life in the region and beyond. For more information please visit www.BethelWoodsCenter.org.