The Association For Creative Industries (AFCI) is pleased to announce the BowVy Cutter is the winner of The Ultimate Pitch, a competition sponsored by The Michaels Companies that awards $10,000 to an innovation that creates new opportunities in the creative products industry. Karyn Ranzau, owner of Little Pink Ladybug, invented the BowVy Cutter, which is a handheld, cordless, hot filament cutting tool with interchangeable tips that makes a decorative V-cut and seals the ends of most ribbon and polyester fabric in one step. The Ultimate Pitch was held on January 22 at the Phoenix Convention Center in Arizona during Creativation, the largest creative industries trade event in North America.

“We want to showcase innovation and provide entrepreneurs a platform to launch their ideas and products in our industry,” says Mark Hill, President & Chief Executive Officer, AFCI. “The Ultimate Pitch and Innovations Center are life changing opportunities for creative entrepreneurs as they gain significant exposure to the thousands of retailers, distributors, manufacturers, marketing companies and influencers who attend Creativation each year.”

The Ultimate Pitch was judged by executives from major retail and manufacturing brands. The judges were Brigid English from The Michaels Companies; Christopher DiTullio from JOANN; Danica Lichtenwalner from the Home Shopping Network (HSN); Christine Stoelting from Crayola, LLC; and Victoria Katsarou from

Four finalists were chosen for The Ultimate Pitch from a pool of 12 entrepreneurs who were showcasing a unique product or idea in the Innovations Center at Creativation. The other three finalists are:

  • Yee Wong, inventor of DIY Frame Art Drawing Pad: a patent-pending drawing pad that upgrades the sketchbook by turning the flat paper into a 3D frame art ready for display.
  • Marlene Tabibian, inventor of Flex Knit: a patented, flexible and ergonomic straight knitting needle designed to improve comfort during knitting by enabling bending with resiliency at the wrist level.
  • Sofia Magnusson and Marielle Jensen, inventors of The Folklore Company: a website where customers can design a personal cross-stitch pattern in an easy, unique, and modern way.

Actress Kerry Cahill, who can be seen on The Walking Dead as Dianne, hosted the competition. Cahill is an advocate for Help Heal Veterans, an organization that provides free therapeutic craft kits to US veterans, and was recently named the national spokesperson for AmVets.

For more information about The Ultimate Pitch, visit