Lisa Kiser (Moderator), Sara Davies, Monica Tetteh, Tricia Waddell
Various, Multiple Organizations
Being a fourth-generation executive in her family, Lisa Kiser has demonstrated what it means to revitalize and transform an organization. As a leader with AFCI, she applies experience with marketing, project management, and advertising to drive the industry forward.
Sara Davies MBE established Crafter’s Companion while studying for a Business Management degree at York University. During a placement at a small craft company, she spotted a gap in the market for a tool that could create bespoke envelopes for handmade cards. With help from her retired engineer father, Sara designed and launched a ground-breaking craft product called The Enveloper. After securing a slot on TV shopping channel Ideal Word, The Enveloper became an instant hit, selling 1,500 in the first ten minutes and 30,000 units within six months of the initial demonstration. This demand led Sara to develop her first line of innovative products for the craft market. She left university with a first-class honours degree and a business turning over half a million pounds. To date, the business has proudly collected more than 30 awards for the company’s achievements and for Sara’s accomplishments as an entrepreneur, in addition to a multitude of craft industry awards for its innovative craft products. In 2016, Sara was presented with an MBE in the Her Majesty’s Birthday Honours List, for services to the economy. The entrepreneur is passionate about championing women in business, mentoring and the North East of England. Most recently, Sara was named as the youngest entrepreneur to join BBC Two’s Dragons’ Den.
Monica Tetteh is known in the sewing community as That’s Sew Monica. Born and raised in New York City with roots from Ghana, West Africa, she took up sewing to connect to her late mother who also sewed. Monica has a passion for sewing and the sewing community. She is one of the owners of Sewrority Wear, LLC a sewing apparel company that provides paraphernalia and novelty items to the sewing community. She hosts a monthly sew-a-long called SEWYOURVIEW on Instagram as well as a monthly in person sewing meetup of all day sewing with friends called Project Sew that takes place in Dallas, TX and a few other cities. Her YouTube channel called “On the Road with That’s Sew Monica” highlights the Dallas area fashion district, home sewers and designers. In addition to all the above in June of 2020, Monica’s leadership lead her to form Black Makers Matter, A coalition of black makers united to bring about and implement cultural transformation in the sewing and crafting industry. Black Makers Matter envisions a creative landscape that lovingly reflects black makers, voices and their diversity within the maker community. Monica has a Masters degree in Higher Education concentrating in Student Affairs Administration. She is a Creative Marketing Event Strategist working as a Senior Public Information Officer. Throughout her career her roles have included Multicultural, Diversity and education training, Project Management, Marketing Strategy and Event Production and Management, Grant Writing and Leadership Development.
Tricia Waddell is a content strategist and creative director with broad media experience across print, digital, video, and ecommerce in the art and craft industry. Currently she is the Executive Director of Content for Fine Art at Golden Peak Media, where she oversees Artists Magazine, Pastel Journal, Watercolor Artist and Southwest Art magazines as well as Artists Network and Wet Canvas digital hubs. Previous positions include VP of Content for Craftsy/Bluprint under NBC Universal, and senior editorial director roles at Interweave Press and F+W Media.
Sessions at Creativation+
"General Session Including AFCI Awards: Changemakers Panel - Leading with Confidence" on Thursday, March 18