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The Digital Buyer's Journey - How to Nurture Your Potential Purchasers in Plain English

The Digital Buyer's Journey - How to Nurture Your Potential Purchasers in Plain English

Monday, March 15 | 3:30 PM - 4:30 PM CT

Business Insights

Spencer X Smith, Social Media Strategist, AmpliPhi

In this presentation, Spencer X Smith, a social media expert (Forbes) will share intermediate and advanced-level strategies for effective digital and social media marketing. He’ll map out the buyer’s journey, the various touchpoints involved, and share up-to-date tactics for maximizing your ad spend.

Objectives:

  • Identify the steps involved in the modern marketing mix
  • Establish where to increase your efforts
  • Understand which metrics are most important

Difficulty Level: Level Up

Audiences: Chain Retailers, Independent Retailers, Suppliers

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