What's Happening Right Now at Retail! (Panel Discussion)
Speaker: Georganne Bender, KIZER & BENDER Speaking!; Jayna Gedney, Ben Franklin Crafts; Christina Widemark, Scraps of Love, LLC; Heidi Kaisand, American Quilt Retailers
When: 1:15 - 2:15pm
After months under a stay in place order, consumers are looking to retailers to enrich their lives. Keeping customers close these days takes more than ever before. AFCI has put together a panel creative retailers who not only survived the COVID-19 shutdown, they thrived! We'll discuss what each one did to engage customers via online sales, Facebook Live broadcasts, social media posts, email blasts and more. We'll talk about what they did on their sales floors and in their windows to entice shoppers to visit once their stores reopened, plus, what they have done since to keep customers coming back for more. Bring a notebook because you'll come away from this panel with oodles of ideas you can easily implement in your own store!
PHOTOEDITING in your PHONE: Make Your Images Shine
Speaker: Gale Zucker, Gale Zucker Photography
When: 1:15 - 2:15pm
Here's the secret of all the best photos: they’ve been edited! Whether a quick adjustment to color and contrast or more complex pixel pushing, the digital image making process includes photo editing to truly let the content sing. In this workshop professional photographer Gale Zucker will demo and share tips using Snapseed, a photo editing app for IOS and Android. It is a user-friendly multifunctional tool that enables truly professional-looking results. Topics covered will include an overview of the app, simple adjustments, retouching people and products, creating a signature look for a consistent visual presence, adding type, and formatting for all of the social media. This class is for all levels, iPhone or Android smartphones are both suitable. It would be a great class to accompany Gale Zucker’s Insta-Amazing workshop.
Instagram Stories Highlights: What Are They and What's Your Plan for Creating Them?
Speaker: Anna Ebert, FunnelCake Social Media
When: 3:30 - 4:30pm
What are those circles (Instagram Stories Highlights) below an Instagram profile bio? More importantly: What type of content goes in them, how does content get there and are Instagram Stories Highlights worth using? On top of that, other Instagram users might make their Instagram Stories Highlights look easy, but there's actually a great deal of strategy that goes into planning, creating and bringing creative Instagram Stories Highlights to life. During this hands-on session, attendees will learn the ins and outs of how Instagram Stories Highlights work, explore how to strategically and creatively leverage them, begin creating their own Instagram Stories Highlights and draft a road map for future Instagram Stories Highlights. This session is beginner-friendly, and intermediate-level Instagram users who are new to Instagram Stories Highlights may also benefit. Session attendees should have an Instagram account set up and bring a mobile device to fully participate in the hands-on portions.
The Financially Diversified Creative for Creators, Artists, and Independent Retailers
Speaker: Jennifer Rizzo, Jennifer Rizzo Design Company
When: 3:30 - 4:30pm
Presenter will cover how to diversify income as a working creative. Attendees will learn possibilities of how to diversify and increase their income through their natural talents and skills including blogging, branding, marketing, art, wholesaling, retail, private labeling, licensing, and more. An artist or creative, does not have to fit into the starving artist role, and by using social media, marketing, and the skills they have can use to help grow their business and brand.
This is something any creative can do, whether they are dreaming of a creative endeavor, have a small and handmade one person business, or a brick and mortar retail store using what they have with the gifts they are given. In the seminar attendees will explore possibilities of diversifying with her own talents, and receive guidance and steps to reach each achievable goal, and how to show up daily for themselves.